Channel Old Hollywood Glamour with Lana Del Rey Skims Valentine Collection

Channel Old Hollywood Glamour with Lana Del Rey Skims Valentine Collection

In the realm of creating ambiance, Lana Del Rey effortlessly infuses her Old Hollywood romance into Skims’ Valentine’s Day campaign. Captured by British photographer Nadia Lee Cohen, the Grammy-nominated artist, and former Waffle House waitress, graces the lens adorned in selections from Skims’ timeless Velvet Lace, Fits Everybody, Seamless Sculpt, and Sleep collections. Not to mention, she showcases the new Woven Shine line, featuring a periwinkle teddy, a pink lace cami bodysuit, a red thong bodysuit, a black lace long dress, and a heart-print pajama set.

This captivating campaign coincides with the unveiling of the 2024 Coachella Valley Music and Arts Festival lineup, where Del Rey (born Elizabeth Grant) is slated to perform on Fridays for both weekends.

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Set to launch on January 23 at 9 a.m. PT, this year’s Skims Valentine’s Day boutique promises an extensive array of over 29 limited-edition lingerie and loungewear collections. The palette ranges from ultra-violet tonal, paying homage to Del Rey’s song of the same name, to Barbiecore shades like cherry blossom and neon orchid, alongside classic hues from sand to onyx. Prices span from $16 for thongs to $126 for Soft Lounge sleep sets.

The standout offerings include cozy onesies and sleepwear adorned with playful heart prints, elegantly draped curve-hugging long slip dresses, stretch satin push-up bras, lace camisoles, mesh underpinnings, candy bras and panties, crystal-embellished thongs, and even pet apparel. All of these complement the signature Skims shapewear from collections such as Fits Everybody, Cotton Rib, Seamless Sculpt, and more.

Expressing her excitement, Del Rey remarks, “I’ve been a big fan of Skims since the beginning, so being featured in their Valentine’s campaign is so exciting. Their collection is so pretty and dreamy, which made collaborating with Nadia Lee Cohen on the creative so fun. I hope you love it as much as I do.”

Del Rey’s ninth studio album, “Did You Know There’s A Tunnel Underneath Ocean Blvd,” released last March, garnered five Grammy nominations, including Album of the Year, Song of the Year, Best Pop Duo/Group Performance (“Candy Necklace” featuring Jon Baptiste), Best Alternative Music Performance, and Best Alternative Music Album.

Following the trend of last year’s success, where the Valentine’s Day collection, modeled by White Lotus breakout stars Beatrice Grannò and Simona Tabasco, swiftly sold out, anticipation is high for this year’s release.

Selected pieces from the Skims Valentine’s Day collection will be available at notable retailers like Nordstrom, Harrods, Selfridges, and others. Check out our top gift picks, including the ensembles Del Rey showcased in her photoshoot, once the Valentine’s Day e-shop opens on January 23 at 9 a.m. PT.

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Emily Johnson

Meet Emily Johnson, a rising star in the world of news reporting. Armed with a Communications degree from Harvard University, Emily's writing is a perfect blend of creativity and fact-based journalism. She specializes in human-interest stories, bringing the personal touch that makes every story relatable. Whether it's heartwarming tales or societal issues, Emily is your guide to the trending news you won't want to miss.

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