How Yellow Ribbons Took Center Stage at the Golden Globes 

How Yellow Ribbons Took Center Stage at the Golden Globes 

Yellow Ribbons have long served as a symbol of solidarity, especially on prestigious occasions like red carpet events. This year at the 2024 Golden Globe Awards, the significance of yellow ribbons has taken center stage, becoming a powerful expression of support for a critical cause.

Stars like J. Smith-Cameron and John Ortiz have made a statement by donning yellow ribbons, drawing attention to the plight of approximately 130 hostages still held captive by Hamas since their attack on Israel on Oct. 7. This symbolic gesture is part of an initiative orchestrated by Bring Them Home, an Israeli hostage advocacy organization, with coordination led by Ashlee Margolis, founder of The A List, a Beverly Hills-based branding agency.

Notable figures supporting the cause at the event include Brian Robbins, president, and CEO of Paramount Pictures and Nickelodeon, Julia Rapaport from Amazon Studios, Ynon Kreiz, chairman, and CEO of Mattel, Jesse Sisgold, president, and COO of Skydance Media, and Jon Weinbach, president of Skydance Sports.

Tracy Robbins and Brian Robbins attend the 81st Annual Golden Globe Awards at The Beverly Hilton on Jan. 7, 2024 in Beverly Hills. KEVIN WINTER/GA/THE HOLLYWOOD REPORTER VIA GETTY IMAGES

The choice of the color yellow is deeply rooted in history, originating from the 1979 Iran hostage crisis. Back then, yellow ribbons became a widely recognized symbol of solidarity, as they adorned lapels, front porches, and trees across the United States, advocating for the safe return of 52 Americans held captive in Tehran for 444 days.

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While the primary focus is on Israeli hostages, the wearing of yellow ribbons at the Golden Globe Awards sends a universal message, representing hostages from 30 different nationalities. This impactful tradition of using ribbons on the red carpet has been seen in various forms, such as blue ribbons in support of Ukraine and global refugees at the 2022 and 2023 Academy Awards, respectively, organized by the United Nations Refugee Agency (UNHCR) Coalition. Additionally, red ribbons, initially introduced in 1991, symbolized HIV/AIDS awareness.


Despite concerns about potential protests, the Golden Globe Awards organization clarified that it wasn’t directly involved in coordinating the ribbon effort. The yellow ribbons, however, stand as a poignant reminder of the power celebrities have in bringing attention to vital global issues.

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Emily Johnson

Meet Emily Johnson, a rising star in the world of news reporting. Armed with a Communications degree from Harvard University, Emily's writing is a perfect blend of creativity and fact-based journalism. She specializes in human-interest stories, bringing the personal touch that makes every story relatable. Whether it's heartwarming tales or societal issues, Emily is your guide to the trending news you won't want to miss.


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